Job Details: We are seeking an experienced and results-oriented Performance Marketer to join our growing team at Darashan. As a Performance Marketer, you will play a critical role in optimizing our digital marketing campaigns, enhancing user acquisition and engagement, and driving measurable business growth.

Roles and Responsibilities:

•  Develop and implement data-driven performance marketing strategies to achieve user acquisition and revenue goals.

• Plan, execute, and optimize online advertising campaigns across various channels, including Google Ads, Facebook Ads, Instagram, and more.

• Conduct in-depth keyword research, competitive analysis, and A/B testing to improve campaign performance.

• Monitor and analyze campaign data and metrics to identify areas for optimization and growth.

• Collaborate with the content team to create ad content and landing pages that drive conversions.

• Implement tracking and attribution models to measure campaign effectiveness.

• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing.

• Collaborate with external partners, agencies, and vendors to maximize campaign performance.

• Prepare and present regular reports on campaign performance and KPIs to stakeholders.

Qualifications:

• Proven experience in performance marketing, with a strong track record of achieving ROI targets.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Business Manager, Google Analytics, and A/B testing tools.
• Excellent data analysis skills and the ability to extract actionable insights from large datasets.
• Strong project management and organizational skills.
• Creative problem-solving abilities and a data-driven mindset.
• Knowledge of Hinduism or spirituality is a plus but not required.

Benefits:

• Competitive salary based on experience.
  Opportunity to work on a platform with a meaningful mission.
  Collaborate with a diverse and passionate team.
  Flexible working hours and the option for remote work.